BUSM 6160 — Strategic Planning

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BUSM 6160

Strategic Planning

This course introduces key concepts, tools and principles of strategy formulation. This is an integrative and interdisciplinary course. It helps in the Development of organizational strategy with a broad range of stakeholders, maintaining and advancing ethics and environmental sustainability in the organization. The course covers the identification and building up of competitive advantages in the organization that leads to responsible financial sustainability. The course covers the formulation of short and long-term strategies and policies and the coordination of business activities for the whole enterprise. As mentioned above, this is an integrative course in which the strategy formulation with be framed on a simulated or real business case utilizing skills and knowledge from previous courses, knowledge and skills.

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